Welcome to the network dedicated to all Friends of Italy in the world.

Italia Amica Mia is an organization dedicated to the international promotion and representation of Italian culture, tourism, food, beverage, art, lifestyle and everything that represents Italian excellence in the world. It is the brainchild of the Group Vannini, an historical publishing company that has been a reference in Italy for over 100 years, producing countless publications and organising events dedicated to Italian culture, tourism, food and wine .
Our mission is to promote and represent companies that produce 100 % Made in Italy products of excellence (already more than 200 member companies), thus opening relationships and contacts to new markets through:

  • A network of "partner institutions" such as the worldwide network of the Italian Chambers of Commerce;
  • Our branch offices, managed by a "country manager" who, in each country, works on research and development of channels of distribution and visibility and takes care of all paper work, financial aspects, logistics, etc. .. ;
  • Collaboration with "distributors / importers", who take part in workshops, promotion and tasting events of 100% Made in Italy products from the Italia Amica Mia Selection.
  • Participating and organizing events, fairs and workshops worldwide;
  • An exclusive network of “Gourmet Shop” and “Info Points”. Located in our “Friends of Italy” retail stores, they represent a unique and always open showroom where to present and showcase new products and companies, be in contact and constantly visible to a target audience interested in Italian products and culture.

Companies join Italian Amica Mia because we have a heart and passion for Italy and because we find new and important opportunities to give visibility to our partners everyday. Moreover, we promote our beautiful country by working on customized proposals (Premium Pass loop) and by sharing experiences, feelings, emotions, history and traditions. Region by region, we introduce you to fascinating stories and little known places where you can spend unforgettable moments.